SHOP is assessed as a position for retail discovery, product sales and commercial transactions. Its researched evidence includes IANA evidence for the existing .shop namespace, DNIB registration-scale context. The strategic, commercial, future, linguistic and N-o1-fit inputs are editorial judgments. Missing sale, registration and search evidence is left unknown rather than invented.
Scarcity: Exact N-o1 names are exclusive under existing namespace terms. Registry delegation or an application does not establish second-level availability or quantified scarcity.
Score inputs and evidence coverage
Factor
Input /100
Weighted points
Assessment / source basis
Historical .COM sale evidence
Unknown
0 · missing evidence
Unknown: no verified domain-only sale is included; zero contribution is not a zero-value claim.
.COM / category strategic strength
98
14.70
Editorial rubric: core category / widely reusable position. This is not a .COM transaction claim.
Existing TLD / namespace adoption
70
7.00
DNIB Q2 2026 supports top ten gtld; editorial tier: 70/100. This is not a live registration count.
2026 ICANN application demand
Unknown
0 · missing evidence
Unknown: not present in the contention-set source used here. Absence from that file does not prove zero applications; uncontested applications are outside its scope.
Search / category demand
Unknown
0 · missing evidence
Unknown: no search-volume or category-demand measurement was verified; zero contribution.
Commercial market strength
100
10.00
Editorial assessment of monetisation fit for commerce; no market-size or revenue estimate is asserted.
AI / SI / future relevance
65
6.50
Editorial relevance to future digital products in commerce; not a growth forecast.
Brevity and memorability
90
4.50
Length-based editorial proxy: 4 characters; input=max(35,110−5×length), capped at 100. It does not measure recall in user studies.
Global linguistic usability
80
4.00
Editorial linguistic usability assessment: core category term; no multilingual survey is claimed.
N-o1 positioning fit
100
10.00
Editorial fit between SHOP and a category-defining N-o1 identity.
Category strength, commercial strength, future relevance, brevity, global usability and N-o1 fit are editorial assessments. Scores are not valuations.
Market evidence
EXISTING EXTENSION
.SHOP · generic TLD
IANA lists .shop as generic; sponsoring manager: GMO Registry, Inc.. This confirms namespace existence, not unrestricted registration, popularity, a sale price or second-level availability.
Exclusive renewable licence within the privately operated N-o1.com namespace. It does not convey ownership of N-o1.com or ICANN registry rights.
One name. Different domain rights.
shop.COM is a second-level domain in the .COM gTLD; registration and availability are not verified here. shop.N-o1.com is a privately licensed subdomain. Their rights differ.